Every country have their own respective flag or emblem, which represent themselves in a particular manner. Rather than mentioning statements about those countries, the shortest and effective way for people to recognize and remember them is by acknowledging their symbol. Symbol is brief and at the same time says a lot about its owner. This kind of symbol is what Creative/Branding is all about. Brand means the perceived emotional corporate image as a whole.
Identity means the visual aspects that form part of the overall brand. A logo identifies a business in its simplest form via the use of a mark or icon. Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.
Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan. “An essential, easy-reference guide to brilliant branding”.
We have highly trained and performed designers and well experience creative director to assists you in establishing your corporate creative and branding. For years our company provides an integrated marketing and advertising campaign including newspaper, TV, radio, billboard, and online. We serve custom design that suits all critical aspect for each particular company like full concept of the design, colour of the logo, shape and many more related to the design.
We understand that every aspect of the design have their own reasons behind it. A good design is not just about a good picture, it is way beyond than that. Each design must stand on the persona and character of the advertiser, yet also please to the eye of the audience. This is what we believe and we are willingly to share our experience to boost up your campaign. Over past years EShout has designed various outdoor, print ads, web and mobile ads campaigns. To meet with your expectations, our designers will sit down with you to evaluate the idea, and make discussion before the project start.