Media Buy

In aiming to be the one stop centre in field of media, we play our role as a mediator connecting a single buyer towards variety of media owners. The vast network that we have enables media buyers to choose which media owner they want to have a deal with. Media Buyers are those who negotiate and purchase audience targeted time and advertising space to convey a marketing message. They consider station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser’s particular product or key performance indicator. All media inventory goes through phases of optimisation, which is dependent on budget, type of medium (radio, internet, TV, print, outdoor etc.), target audience and targeting. Media buyers can purchase media inventory regionally or nationally. National media buyers might have to factor in considerations based on their particular geography.

As member of Media Specialist Association, we have great capabilities in media buying process; networking – to develop and nurture relationships with important channel owners (the right people) in order to get the optimal space or airtime, investigation – find the latest, greatest, and most appropriate venues for distribution and negotiation – to negotiate fair prices for the media slots as well as to find deals or extras to profit clients. Therefore, by using our service, the deal is in the best guarantee, fasten the procedure and ease the media buyers which have many daily tasks and affairs to be settled. Having 19 years of media advertising experience with additional to wide range of contact database, we assure you that we serve the best as advertising experts.