Nowadays, not all people would like to buy the traditional media; newspaper. Newspaper is getting deteriorated for its nature which is in hard copy (needs a space and needs money). With the emergence of electronic devices which provide the wide range of information by just using the tip of our fingers, the traditional media are no longer practical or less functional in term of its function.
In this new era, online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.
Malaysia emerges as the Third World Country which has the highest percentage for Internet users segment by 67 percent, after Singapore and Brunei from the total Internet users in South Sulawesi, Southeast Asia Approximately 252.4 million.
In accordance to total number of internet user within South Sulawesi and Southeast Asia, Malaysia becomes Third World Country which indicate highest percentage of Internet User Segment after Singapore and Brunei. Malaysia won its vote by 67 percent from 252,4 million.
This shows that the internet is becoming an important and a must among Malaysians. The increasing number of internet users give a new power channel for your advertising. Thus, by directing traffic from the internet users to your advertisement is just like you build up a billboard just beside the highway for the sake of generating thousands of viewers per day.
Social media have been exploded and attracted huge populations regardless of which country they are belong to. In this context, the most effective medium in dispersing advertisement is by appreciating the Online Advertisement – the existence of social media. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications. Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations.
The best thing about this channel of advertising is you may start with a minimum cost you have and can start to invite viewers to your website, or your advertisement immediately. By using the principle of advertising, only by six to seventh times people see the ads then having interest to your product. If you are selling products, this is the way online advertising becomes powerful to you as you will have the ability to target and re-target the the same prospect that had visited on your advertisement.
Online Advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. What attracts mass audience is what is needed by advertisement to function. As for that purpose, Shout has executing his role in publishing advertisement via Instagram, Facebook and Twitter.
In this new era, we always hear that people are watching less live TV, and turn on their computers and mobile phones for their favourite musics, shows and to access their news. As marketing agencies, we provide you customers from global online users. When they open up internet, we can start deliver your advertisement and can easily hit their bull’s eyes and this can work for 24 hours per day.
The beauty in online advertising is, you will be able to know exactly which ads brings in the highest number of qualifying leads. You may control how much traffic do you want, who is your ideal target prospects, and you also can find the similar users to serve your ads and do re-targeting campaign to them.
Let us enjoy lower marketing cost, specific targeting with measure-able outcome right now.