In publishing a particular advertisement, the ways are not limited just for indoor purpose. Somehow, the outdoor purpose is needed as to ensure people to look at it. Whether they will be interested or the opposite of it is another thing because the most important here is to catch and attract as many as possible the eyeballs. Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes.
Outdoor marketing refers to advertising campaigns that employ outdoor media such as billboards, transit vehicles and other types of outdoor signs, including the signs on the outside of businesses. It also includes efforts to promote the company’s products on its own vehicle fleet, even if the effort is limited to brand displays. Outdoor marketing that uses several different media is usually coordinated for maximum impact and is targeted to displays in areas that will get the attention of your target consumers. This advertisement plays an important role to be part of advertising strategy with high capability to reach mass market for non- stop; 24 hours per day, night or daylight and make it easy for the audience to recall the product when they are in need of it. The Outdoor Advertising Association of America says that is where consumers spend 70 percent of their time.
The most commonly known type of outdoor advertising is Billboards. Most people are familiar with this kind of advertising, regardless of where they live or travel. Billboards are placed next to high-traffic highways as well as along less-traveled roads in non-urban areas. Drivers see them almost anywhere because they are an efficient and cost-effective means of communicating information that is geographically important – the location of the closest chain fast food restaurant on the route, the nearest motel, or campgrounds at the next exit. Billboard ads are relatively inexpensive to prepare, especially when compared to video and radio campaigns, and they usually result in high local visibility. In a 2009 marketing study described in Forbes, researchers at the Arbitron media firm found that 71 percent of those in sight of a billboard often look at it, and nearly a third will notice the advertisement multiple times. In addition, billboard ad viewers usually make shopping decisions on their way home, when they see the advertisement. With targeted place of placing the advertisement, it will easily attract attention of the road users by only eye glance. This will increase your brand awareness among the audience that pass by as well as increase the awareness of your presence among nearby society.
Another form of outdoor advertising is digital advertising or known as digital signage, but we call it as LED Board digital outdoor advertising is a specific type that uses electronic technology to change what’s displayed on a screen. Digital billboards feature messages from a handful of advertisers that rotate every six to eight seconds. Other digital signs might be free-standing on an urban sidewalk or court-side at a college basketball game. LED Board has its specialty in catching crowd’s attentions through its aesthetic attribute; motion pictures, digital view and clearer view in comparison with Billboard.
Outdoor advertisement is a very powerful and high impact strategy of marketing that contributes to the high sales to the company for a long term. Commonly, people are not interested in any kind of product, until they see it for seven to eight times. This is where outdoor advertisement becomes very powerful because it works every day for 24 hours. By the seven or eight times they see your advertisement, for every detail that you promote; it will be all about you in their minds. We provide both for our respected clients in fulfilling their demands and needs.